Working On
Background
The Career Fair, a leading event for recruitment and career opportunities, wanted to generate more exposure in 2025 and appeal to a diverse group of candidates and employers, both live on location and online.
Challenge
The Career Fair aimed to make maximum impact and reach a wide audience during the two-day event. The challenge was to engage both live visitors and an online audience in a short period of time (two days) and highlight the diversity and inspiration of the event.
Approach
There was a dynamic campaign developed to promote the Career Fair and encourage engagement:
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- Live content creation: In two days, 23 podcasts were recorded, edited live and broadcast from the fair to directly capture the atmosphere and diversity of the event.
- Online reach: The podcasts were combined with a video campaign distributed through social media, aimed at attracting a wider online audience.
- Engagement: The content emphasised the diversity of the Career Fair, with inspiring stories from various recruiters to appeal to both candidates and employers.
Result
The campaign produced impressive results:
- Reach: The videos achieved more than 120.000 impressions, significantly increasing the visibility of the Career Fair.
- Engagement: The live podcasts generated a lot of interaction, both on location and online, with positive reactions to the authentic approach.
- Participation: The stock market saw a rise of 25% in interested candidates compared to previous editions.
The Career Fair strengthened its position as a leading and inspiring platform for career opportunities, with impact both live and online.
