Working At
Municipality of Heumen

Background

Heumen municipality wanted to strengthen its position as an attractive employer by highlighting the organisation's warm, inclusive and engaged culture. To achieve this, an employer brand video was developed that authentically captures the municipality's unique working atmosphere and values.

Objective

The aim of the video was to give potential employees a realistic and appealing picture of the culture within Gemeente Heumen, focusing on:

  • A warm, collegial working atmosphere.
  • Involvement in the local community.
  • Opportunities for personal and professional growth.

Approach

  1. Concept development: In cooperation with the HR team of Heumen Municipality, a concept was developed that focuses on the municipality's core values of warmth, cooperation and commitment. Authentic employee stories were at the forefront of this.
  2. Script and Storytelling: We wrote a script in which real employees share their experiences, complemented by images of the working environment and the beautiful surroundings of Heumen.
  3. Production: The video was filmed on location, focusing on a natural and accessible look, with lots of warm colours and a friendly tone-of-voice.
  4. Distribution: The video will be used on the Municipality of Heumen website, social media (such as LinkedIn) and during recruitment campaigns.

Result

The employer brand video was enthusiastically received both internally and externally. Some highlights:

    • Positive feedback: Employees felt proud and recognised the warm culture in the video.
    • Increased engagement: The video led to an increase in applications, especially from candidates who were attracted to the people-focused culture.
    • Online reach: On LinkedIn, the video reached more than 5,000 views within a month, with many positive comments from the local community.

The employer brand video was enthusiastically received both internally and externally. Some highlights:

    • Positive feedback: Employees felt proud and recognised the warm culture in the video.
    • Increased engagement: The video led to an increase in applications, especially from candidates who were attracted to the people-focused culture.
    • Online reach: On LinkedIn, the video reached more than 5.000 views, with many positive reactions from the local community.

Conclusion

The employer brand video successfully positioned Gemeente Heumen as a warm and attractive employer. By focusing on authenticity and real stories, the video managed not only to inspire potential employees, but also to motivate and connect existing employees.