Each channel requires unique content. Not only in format, but also in tone-of-voice and message.
This is why we have developed a unique and efficient working method. Our campaign manager sits at the table with the director from day one. This way, we ensure that all the required content - tailored to each platform - is in one smart, integrated production is realised.
All your recruitment content in one shoot .
At Studio Werkenbij, we believe that good video production is not just about making pretty images, but about telling real stories. Authentic, human and appropriate to an organisation's culture. We do not see video as a stand-alone product, but as a means to link create. Whether for employer branding, recruitment or internal communication, the power of video for us is in capturing genuine moments and people who can be themselves.
Our approach
Our roadmap: From briefing to conversion in one smooth line.
1. Kick-off & goal setting
We start with a session where we focus on the target audience, goals and channels. What do you want to tell - and to whom?
2. Creative Strategy & Script Development
Together with our director, we develop the concept, script and storyboard. In doing so, we already take into account the formats for all desired channels.
3. Production planning
The campaign manager and director cleverly coordinate all shooting days. One shoot, multiple versions - for every platform and format.
4. Recording day(s)
We run everything in one flow. Thanks to good preparation, we efficiently shoot all variants - from videos to photography.
5. Assembly & Optimisation
Our editors create specific edits per channel. Short, powerful, with the right tone-of-voice - so that your message really hits.
6. Distribution & Analysis
We deliver all assets turnkey. If required, we also help with placement and analysis of performance per channel.
The result?
A well-thought-out content campaign, with maximum impact, minimal waste of time and budget.
Inspired and excited by the cases you have seen? Feel free to contact us and who knows, you might be our next success story!
