Working At
Avia Vollenhoven

Background

Avia Vollenhoven, a family business since 1895, operates in the lubricants and (bio)fuels sector in the southern Netherlands. With 130 filling stations and a focus on sustainable growth, the company wanted to attract new employees, specifically for the position of 'sustainable mobility' specialist.

Challenge

Avia Vollenhoven experienced several obstacles in recruiting talent: high competition and a lack of a clear proposition to the candidate. A large proportion of candidates do not realise how much one can learn while working at a petrol station.

Approach

SWB developed a strategic campaign to address these challenges:

    1. Strategy development: A clear employer branding proposition was drafted, focused on highlighting Avia Vollenhoven's sustainable mission, gaining lots of unique experience and the many opportunities for advancement.
    2. Targeted content: We created authentic content about working at Avia Vollenhoven, with a focus on development opportunities, to appeal to the right candidates.
    3. Increased exposure: The campaign was rolled out through social media and its own works at website to increase visibility.
    4. Visual support: A catchy video was deployed in which employees shared their tasks and activities, creating ambition and inspiration.

Result

The campaign tackled the challenges effectively:

  • Competitive position: The clear strategy increased the number of applications by 20% within six months, despite high competition.
  • Exposure: Avia Vollenhoven's visibility as an employer increased, with 12,000 views on the video and a doubling of website visits.
  • Quality of applicants: The targeted approach ensured a better match with candidates who matched the company's growth opportunities.